The very first word in Sefer Vayikra is Vayikra — “And He called.”

Rashi points out something beautiful:
This wasn’t just a call. It was a call of love.

Hashem didn’t just speak to Moshe Rabbeinu —
He called him, warmly and affectionately, by name.

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The Power of a Name

And this isn’t a one-time thing.
Throughout the Torah, before Hashem gives any command, it says:

“Vayidaber Hashem el Moshe leimor” — “And Hashem spoke to Moshe, saying…”

Every single time — Hashem calls Moshe by name.

Even the first time He speaks to Moshe at the burning bush, He says:
“Moshe, Moshe.”
With double affection. A soul-to-soul connection.

Why?

Because a name isn’t just a sound.
It’s not just what people call you.

Your name is your identity.
Your shoresh haneshama.
The unique mission you were sent here to fulfill.

Chazal tell us that parents are given ruach hakodesh when naming a child.
Because that name is custom-designed by Hashem for your purpose in life.

That’s why when someone says your name — something inside you lights up.
Because your neshama recognizes that sound.
It’s a reminder: You’re here for something. You matter. You’re called.

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More Than a Sales Trick

In the world of sales and influence, they teach a simple but powerful trick:
Use a person’s name in conversation.
Say it a few times.

Why?

Because the sound of your name is, psychologically,
the most beautiful sound in the world.
It makes you feel seen, heard, and valued.

But this idea isn’t from a sales course.
It’s from the Torah.
From Hashem Himself.

Hashem shows us:
If you want to connect to someone…
If you want to uplift someone…
If you want to guide someone…

Call them by name.

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Three Takeaways

1. Use your own name with pride.
Say it to yourself. Own it. Ask yourself:
What does my name mean? What does Hashem want from me through this name?
Your name is your mission. Your identity. Your calling.

2. Use other people’s names with love.
When you speak to someone — a friend, a child, a stranger — say their name.
Not to manipulate.
But to connect.
To remind them: You matter. You’re not invisible. You’re a soul with a name and a purpose.

3. Let your words be like Hashem’s words to Moshe.
Soft. Loving. Personal.
Because every time you call someone by name,
you remind them that they are seen by Heaven.

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Hashem Calls You Too

Hashem didn’t just speak to Moshe.
He called him.

And every day, Hashem calls you, too.
Not just with words.
With your name.
With love.
With purpose.
With a whisper that says:

You’re here for something great.

So listen closely.
He’s calling you.