Work History
Current:
2008 – Present
President and CSOO (Chief Something or Other)
Flid Media
Flid Media is a conversational marketing consulting company aimed at getting people, companies and organizations talking online to build and strengthen their brands. Flid Media creates strategic social media marketing plans using online platforms such as blogs, micro blogs, social networks and many other social tools.
Past:
2005 – 2008
VP of Marketing and Sales
LUBICOM Marketing Consulting
As the Vice President of this boutique marketing firm I have met with clients and based on their individual needs, created marketing plans and implemented them to develop their brands, increase their brand awareness and helped them succeed. Most notably, I have helped many businesses and organizations get online or improve their existing online presence and open up their companies to enable a two-way conversation with their clients and members.
I have also successfully organized and run over 2 dozen large events including meetings, conferences, trade shows, dinners and receptions for our clients across the United States, Canada and Israel.
2005 – 2008
Vice President of Trade Show Operations
The Great American Dessert Expo
As an integral part of the trade show team, I helped develop the show which more than tripled the exhibitor base and attendees over my 3 year tenure. I created a multiple year business plan for the show to attract buyers and demonstrate the show’s potential. I developed an extended online marketing plan by implementing regular e-newsletters, online advertising and helped develop Dessert Today, the industry e-newsletter.
